Author: Tenny den Hartog

On June 25th vidaXL, an international online retailer, celebrates 10 years of enabling people to live it up for less. In 2006, founders Gerjan den Hartog and Wouter Bakker started selling a few products in Germany. However, this quickly led to not only an enormous growth, but also the manufacturing of products under vidaXL’s own brand. The number of products produced exclusively under vidaXL’s own brand also grew exponentially, and the company expanded their market to several European countries.

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vidaXL celebrates 10th anniversary and announces future plans

On June 25th vidaXL, an international online retailer, celebrates 10 years of enabling people to live it up for less. In 2006, founders Gerjan den Hartog and Wouter Bakker started selling a few products in Germany. However, this quickly led to not only an enormous growth, but also the manufacturing of products under vidaXL’s own brand. The number of products produced exclusively under vidaXL’s own brand also grew exponentially, and the company expanded their market to several European countries.

Today, vidaXL operates through 31 own web shops and several sales channels on three different continents. The company currently employs over 500 people in several locations in Australia, China, Romania, the Netherlands and United States. Monthly, vidaXL serves 200 000 individual customers around the world, and continues to make its products available to new customers.

“We at vidaXL are really thankful to our customers and partners for making this anniversary possible. It has been really pleasant to witness the growth of the company and take part in creating this success story. Earlier this year, our hard work was recognized by Thuiswinkel with their Cross-Border Award.” says Gerjan den Hartog.

The company’s success lies in sourcing and offering products at even more competitive prices. vidaXL’s experts keep continuously analyzing the market and trends, in order to offer sought-after products at the best price at the best time.

“For the future, we strive to improve our service, in order to satisfy our customers even more. Furthermore, we will significantly expand our assortment within the few next years, and we will continue to make our products accessible to as many people as possible. This year, we expect to exceed 150 Million euros in turnover.” says Wouter Bakker.

In October this year vidaXL will open its web shops to other sellers by starting its own vida marketplace. “We want to offer everything the customer wants and we can do that with the marketplace. At vidaXL we have 10 years of marketplace experience as a seller and we will use that experience to select the best sellers for our customers.” continues Bakker.